Online Sales Conversion is a Hero's Journey
The Iliad and The Odyssey, TV Sitcoms, your Website….what do they all have in common? The Hero’s Journey.
Recently I read that Dan Harmon, creator of the quirky TV show Community (NBC) uses the literary device of the Hero’s Journey to map out his episodes. They all involve taking someone from his comfort zone, through a process of seeking for something, finding it, paying a price, and coming away changed.
It’s a classic, universal theme every website can employ to connect with every visitor.
Think of it, all visitors to your site are on a quest. You need to make it possible for them to leave your website as heroes, having accomplished their objectives. Check out the map of this journey on my Search Engine Land article Eight Ways Landing Pages are Like a TV Sitcom.
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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