Marketing departments are understaffed, overworked and required to do quantitative and creative work. No wonder marketers are struggling. How does Erin Collis deal with the variety of tasks all marketers face? What can leaders do? F. Scott Fitzgerald is credited with saying “The test of a first-rate intelligence is the ability to hold two opposed […]
Barbara Caveness of Uncommon Logic tells us how she builds and manages teams that are both data-driven and creative. What job description would a marketing manager write if they wanted experimenters in their organization? I think it might go something like this. Title: Marketing Experimenter Primary job description: Making people aware of our products and […]
Is analytics really going to make a difference? Will I benefit by getting deeper into my analytics? Find out how exciting one man can make Google Analytics. Analytics is not one of those words that inspires action. It’s not a word like “Rose” dripping with alternate meanings and romantic associations. It’s not like the word […]
How is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to spur the curiosity of yourself and your team. Experimenters. You know the type. As children, we call them “precocious”. They’re the ones who are always asking, “Why? Why? WHY?” In middle school, they were sometimes called “mischievous,” seeming […]
Should you be stealing ideas from your competitors? Wouldn’t you like to know how their website is converting first? It turns out that you can, and Mike Roberts wants to make it cheap and easy. Novelty Bias. It is the tendency of new things to increase our interest in them. For a digital marketer, it […]
Every business wants to know their customers better. Yet many businesses are inward looking. What has to change? When you want to save a file in your favorite application, which icon do most apps offer up? Why it’s the image of a 3.5″ floppy disc, of course. Why is it that the universal icon for […]
How do you bring a data-driven approach to your website redesign? BigCommerce hired Chris Nolan to do just that. Here’s how he used data to drive a Market-first redesign. When we lose an employee to another company, I feel a mix of pride and saltiness. I’m proud that working here turns otherwise ordinary men and […]
Why Marketers Struggle and What to Do About It
Conversion Marketing StrategyMarketing departments are understaffed, overworked and required to do quantitative and creative work. No wonder marketers are struggling. How does Erin Collis deal with the variety of tasks all marketers face? What can leaders do? F. Scott Fitzgerald is credited with saying “The test of a first-rate intelligence is the ability to hold two opposed […]
Building a Culture of Experimentation in a Creative Business
Conversion Marketing StrategyBarbara Caveness of Uncommon Logic tells us how she builds and manages teams that are both data-driven and creative. What job description would a marketing manager write if they wanted experimenters in their organization? I think it might go something like this. Title: Marketing Experimenter Primary job description: Making people aware of our products and […]
Anyone can Plug Into Analytics with Chris Mercer
Web AnalyticsIs analytics really going to make a difference? Will I benefit by getting deeper into my analytics? Find out how exciting one man can make Google Analytics. Analytics is not one of those words that inspires action. It’s not a word like “Rose” dripping with alternate meanings and romantic associations. It’s not like the word […]
The Relationship Between Curiosity and Creativity with Dr. Diane Hamilton
Conversion Marketing StrategyHow is Curiosity related to Creativity? What are the barriers to your curiosity? Find out how to spur the curiosity of yourself and your team. Experimenters. You know the type. As children, we call them “precocious”. They’re the ones who are always asking, “Why? Why? WHY?” In middle school, they were sometimes called “mischievous,” seeming […]
Forget Industry Benchmarks. Your Online Competitors are Now Exposed
Web AnalyticsShould you be stealing ideas from your competitors? Wouldn’t you like to know how their website is converting first? It turns out that you can, and Mike Roberts wants to make it cheap and easy. Novelty Bias. It is the tendency of new things to increase our interest in them. For a digital marketer, it […]
The Barriers to a Data-Friendly Business: Turning Your Focus Outward
Conversion-Centered DesignEvery business wants to know their customers better. Yet many businesses are inward looking. What has to change? When you want to save a file in your favorite application, which icon do most apps offer up? Why it’s the image of a 3.5″ floppy disc, of course. Why is it that the universal icon for […]
Developing a ‘Market-First’ Strategy for Your Website Redesign
Conversion-Centered DesignHow do you bring a data-driven approach to your website redesign? BigCommerce hired Chris Nolan to do just that. Here’s how he used data to drive a Market-first redesign. When we lose an employee to another company, I feel a mix of pride and saltiness. I’m proud that working here turns otherwise ordinary men and […]