Landing Pages, Email Frequency and Social Media Conversion: For Further Study

 

Every week I share with you the articles and posts from the world of online sales conversion that educate and inspire me. It is offered to you for further study.

How To Build a High Converting Landing Page: Rules, Process and Critique – ConversionXL

Nov 18, 2011 12:02 am

Here’s a good check list for designing a landing page.

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Email marketing frequency and cadence defined | DMA Email Marketing Council Blog

Nov 15, 2011 09:54 pm

@tawatson This is a smart way to look at email frequency, or cadence by comparing it to a British telephone ring. I especially like having a “maximum time between emails.”

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PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal

Nov 15, 2011 02:35 pm

This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon “Social Moonshine” presentation at http://conversci.com/vuh8

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A New Way to Create Urgency and Social Proof on Product Pages « Get Elastic Ecommerce Blog

Nov 13, 2011 10:43 pm

While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.

        

  1. Price is prominently displayed
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  3. Add to Cart button is high on the page
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  5. Shipping is handled before entering checkout
  6.     

  7. The product description is near the hero shot (and well written)
  8.     

  9. Several high-quality photos are provided.

All are above the fold or close to it. Are you working this hard to help your visitors buy?

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