Big Data is Good—But Big Testing is Better | Chief Marketer @chiefmartec “out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes.” You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company […]
It’s graduation time and you know what that means; summer vacation! This is the perfect time for students to travel before getting back to school next semester or starting their careers. The big, bouncy brains over at CrazyEgg did a search for “best graduation getaway” and came up with this landing page to critique. Brian […]
The Conversion Sciences team is packing up the coffee cup beakers and the lab coats and heading to downtown Austin for the Which Test Won Live Event happening this Thursday and Friday. We know you have a few questions, so here’s the rundown. What is Which Test Won Live? “WhichTestWon’s The Live Event is the […]
How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release […]
The fun folks over at Marketing Words assembled a group of website experts to critique a site, and invited the Conversion Scientist himself to submit his thoughts. iSiteBuild was kind enough to put their site out there for some constructive feedback! The great thing about this group of professionals is that they all have different […]
How to Design Kickass Long Form Sales Pages-ConversionXL @peeplaja “People have an infinite attention span if you are entertaining them.” I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much? My stock answer is that they do work, but that your copywriter needs […]
26 Time Management Hacks I Wish I’d Known at 20 If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you’re just trying to get communications […]
The brilliant minds over at Blog Growth posed an important question recently; What’s the best price for your products? While consumers think prices are decided arbitrarily, there is a lot of work that goes into determining the price point for a product. Check out the amazing infographic Blog Growth put together to break down the […]
Brian has shared some great posts For Further Study this week: 13 Unconventional Landing Page Strategies To Increase Conversions I love the unconventional, and Peep Laja of ConversionXL has assembled a great list of creative landing pages and strategies.If this doesn’t get you excited about your next landing page, I don’t know what will. How […]
We all rely on our analytics a great deal. Whether it’s checking out your growth in readers or customers, or seeing where your traffic is coming from, website owners like knowing they can see real measurements for their site. But what do you do if you analytics seem….well….. off? How do you trust your reports […]
