Entries by Cathy Tilton

Conversion Techniques of the 1920s and The Most Trusted Seal on the Internet: For Further Study

Nine conversion techniques from the 1920s to try today | Econsultancy Jan 23, 2013 08:11 pm Comments:  @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It’s almost conversion steampunk until you realize that we haven’t invented very much original.And we’ve left some smart ideas behind.Enjoy these nine tips and […]

The Life of a Landing Page

It’s not easy being a landing page. It has one job and one job only; provide the customer with what they were promised from the ad or email or offer they clicked on.  It may be a single task, but it’s a huge undertaking for a single page. Being the first impression for a whole […]