Sales and marketing. Two functions critical to a business’s success. They work tightly, arm-in-arm to build awareness, engage prospects and help them choose the best solution for their problem. They have common goals and cooperate closely to achieve them. The mutual respect and gratitude they have for one another is palpable. If you’re wondering what […]
A must-read guide to increase your Shopify store conversion rate – better yet, conversion optimization rates – with step by step instructions. Check it out. There is no denying that increasing your Shopify store conversion rate will lead to a growth in sales and revenue, assuming your traffic remains constant. That is why we crafted […]
The B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place. We like funnels. We like them because they provide us with some sense of progress in our marketing efforts. We have advertising programs to get people’s attention. We […]
If you’re selling tools or expertise, you’ll need to understand where your prospects are in their relation to time, interest, and expertise. Find out how my guest addresses these issues for his prospects. I consider myself a software guy. Bachelors of Science in Computer Science. I wrote my own analytics package in 2003, which was […]
Here are fourteen persuasive writing techniques that will trigger a response from your visitors and withstand the test of time. Have you ever wondered why nobody is responding to your offers? Why do people read your landing pages and then leave? Why do people see your ads and keep scrolling? You have a great product. […]
The effort to improve website performance has traditionally been the problem of your hosting provider or IT. With the growth in mobile traffic, it is probably something marketers need to drive themselves. There is a ceiling on your conversion rate. It’s not your price. It’s not your copy. It’s not your form. When I tell […]
Find out how to A/B test copy, the words, images, captions, and fonts that you use on your website persuasively. Learn how data can be used to find out if your copywriting will deliver conversions. I believe that copywriters suffer from a particular kind of post-traumatic stress disorder. It comes from the fact that anyone […]
Every agency believes they have the right service for the price a company is willing to pay. So they can be very persuasive. Find out what questions you should be asking to pick the right agencies for your business. Agencies make things possible that our marketing teams just can’t do with the resources they have. […]
Marketing departments are understaffed, overworked and required to do quantitative and creative work. No wonder marketers are struggling. How does Erin Collis deal with the variety of tasks all marketers face? What can leaders do? F. Scott Fitzgerald is credited with saying “The test of a first-rate intelligence is the ability to hold two opposed […]
Barbara Caveness of Uncommon Logic tells us how she builds and manages teams that are both data-driven and creative. What job description would a marketing manager write if they wanted experimenters in their organization? I think it might go something like this. Title: Marketing Experimenter Primary job description: Making people aware of our products and […]
