Sliders, Greeters, and Headlines – Dos and Don’ts
Increase conversion rates with Headlines, Carousels and Online Greeters. Useful articles from across the web.
Entries by Brian Massey
Hypotheses: Deciding what to Test
Today’s question is at the heart of AB testing. “How do you decide what elements of a site to test?” We call the test “hypotheses.” But, a better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come […]
Get More Online Sales with the Elements of Conversion
One of my most requested and highest rated presentations for online sales is The Chemistry of the Landing Page. It’s part of our Conversion Course. The elements combine to make an effective landing page. Here’s the equation for a successful landing page: This formula tells us that an effective landing page takes a Web Page […]
Headlines: 14 Ways to Make Them Amazing
One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. Often my favorites didn’t win. Nonetheless, headlines are one of our […]
Why You Can't Ignore Mobile Web Traffic
Joel the Conversion Scientist gives away everything he has learned about the mobile web in this replay of his Mobile 2.0 Judgment Day webinar.
What I Learned About Conversion Optimization from a Dating Profile
Brian Massey does a live markup of an OK Cupid dating profile using the same criteria that he uses when critiquing a business landing page. Conversion Sciences employee Megan Hoover has agreed to be the test subject, using conversion optimization techniques on her dating profile. There are five key takeaways that you should consider on […]
Get Around Website Blind Spots with Split Testing Software [PODCAST]
How many goals do you set when you’re designing a split test for your website? We’re goal-crazy here in the lab at Conversion Sciences. It is not unusual for our tests have dozens of goals. Why is that? We see split testing as a data collection activity, not a tool that gives us answers. It’s […]
Mobile Web 2.0: Judgment Day Video
The mobile web is evolving. Here are Joel Harvey’s recommendations for websites to be prepared for mobile web 2.0.
Conversion Optimization is Like Retirement Planning, Just More Exciting
A shocking graph; The power of compound interest; What 7% a month growth gets you. I had to study the graphic two or three times before my brain registered what it was saying. We recently enacted a new retirement plan here at Conversion Sciences — a Safe Harbor 401(k) for you odd ducks that find […]
Your Own Conversion Optimization Team
An effective conversion optimization team requires a set of players with special capabilities. Here is the CRO team structure that we put behind each of our clients at Conversion Sciences. We’re proud of our website optimization family here at Conversion Sciences and display this fact proudly on our fictitious mobile conversion vehicle, CRO-1. This represents […]
