email marketing

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8 Posts That Affect Your Blog’s Organic Traffic

How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from…

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should you include video in your email marketing campaigns

What to Consider When Using Video in a Blog

Video helps your marketing. It’s not a very controversial statement, but for years now YouTube has been hovering around the number two spot of the most-used search engines, yet somehow video in online marketing still has a feeling of just emerging from its infancy. Despite that, marketers feel very comfortable using video for their own…

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grow subscriber lists with exit overlays

How to Growth-Hack Your Email List Using Exit-Intent Overlays

The other day we gathered for an email brainstorming session.  What followed was the usual list of half-baked metaphors: “Email is like fine wine, it gets better with age.” “Email is like styrofoam, it’ll take 10,000 years to break down.” “” We were repeating ourselves, but the point was clear: despite being 350 Internet years…

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Turn tyers into buyers

5 Welcome Email Tests To Turn Tryers into Buyers

Email is still the most effective strategy for onboarding visitors. By “onboarding” we mean: Getting tryers to use the product so they can become buyers Getting buyers to use the product so they become long-term subscribers Getting repeat buyers to share their appreciation of the product Yes, email is important to your business. It can’t…

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Top Email List Building Tools

Grow Your Email List With These Recommended Tools

How do you grow your email list quickly and effectively? Do you advertise on social media, use special list building software, or do you pray to the lead generation gods for better, quality leads? How many tools do you really need to list build? Maybe a dozen? 60 online marketing experts were asked a simple…

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What is Website Optimization

The Blue Line that Frustrates Your Visitors

The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We…

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My Internet Marketing Oedipus Complex

This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Internet Marketing more than 2 millennia before the internet. The play’s hero had a tragic flaw that plagues all of us. It is our Internet…

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