Conversion Optimization

A Conversion Optimization Supernova in Austin

Conversion Optimization Supernova

In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. Instant Subscription If Austin is the conversion capital of the world, it was a supernova of conversion optimization brilliance…

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Brian Massey, Niel Patel, Michael Aagard, Angie Schottmuller, Peep Laja

How 5 Conversion Optimization Experts would Spend Four Hours

If you expect your entire business to be suddenly infinitely more profitable just because you spent a few hours on website optimization, you’re going to be disappointed:  website optimization is an ongoing process that requires ongoing attention and effort. Your four hours don’t have to be futile, however.  You can look to experts for guidance…

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Come Learn Conversion Optimization From the Experts

In Austin, March is just another way of saying “SXSW season” – however, this year, there’s another conference that you might want to consider attending. The first annual ConversionXL Live is taking place from March 11-13 in the hill country just outside of Austin. We like to think of this conference as a form of…

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7 Ways Online Marketing Pros Kick Off the New Year

Why does the “online” marketer have to do anything different from the “other” marketer at the beginning of a new year? There are many reasons. The online marketer is blind without accurate data. The online marketer has wrested control from the grubby hands of IT. The online marketer knows that . Don’t worry. We’ve prepared…

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7 Best Practices for Using Exit-Intent Popovers, Popups

Imagine that your website could detect when a visitor was just about to leave. What what could your business do with that information? Would you beg them to stay? Would you sweeten the deal? Would you ask them why they are leaving? Right now, exit-intent technologies can detect when your visitors are about to hit…

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7 Conversion Rate Optimization Experts, 5 Questions You Are Probably Asking

We talk a lot about conversion rate optimization here – we are conversion scientists, after all. Recently, our friends over at Shopify asked five questions of seven conversion rate optimization experts, including our own Brian Massey. These are questions that people normally might be afraid to ask. How Do You Define Conversion Rate Optimization? Where…

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How is Your College or University Stacking Up Online? [REPORT]

The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students. Although many people think of conversions as something related to business – a sale, a a lead, a subscription, etc. – conversions are just as important to educational…

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Learn How to Optimize Your Higher Ed Landing Pages

Learn How to Optimize Your Higher Ed Landing Pages

Enjoy this fast-paced and very helpful webinar done in partnership with Formstack called “Conversions 101: Optimize Landing Pages for Higher Ed Marketing.”   The recorded version is free, and there is a ton of great advice for optimizing your institution’s landing pages.

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Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]

Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.

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Mobile Advertising [INFOGRAPHIC]

The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied…

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TrustRadius CRO Survey

How 18% of Companies Are Owning Their Corner of the Web with CRO

We were very surprised by the marquee results of a TrustRadius survey on Conversion Rate Optimization. While 72% of the companies surveyed have implemented some CRO processes, only 18% of them consider CRO as “Part of their DNA”. We would speculate that many of these 18% of companies are in very competitive commodity industries, such…

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CRO Secrets of The Conversion Scientist [VIDEO]

Brian Massey is a professional website optimizer. He runs the company Conversion Sciences and is the author of the book Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist. In this interview, Alex Harris uncovers: 1. The real reason Conversion Optimization works. 2. How his company gets the most out of a website. 3….

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