Conversion Optimization

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How is Your College or University Stacking Up Online? [REPORT]

The online marketing landscape is more competitive than ever – doubly so if you’re a university or college that’s trying to attract the right kind of students. Although many people think of conversions as something related to business – a sale, a a lead, a subscription, etc. – conversions are just as important to educational…

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Learn How to Optimize Your Higher Ed Landing Pages

Learn How to Optimize Your Higher Ed Landing Pages

Enjoy this fast-paced and very helpful webinar done in partnership with Formstack called “Conversions 101: Optimize Landing Pages for Higher Ed Marketing.”   The recorded version is free, and there is a ton of great advice for optimizing your institution’s landing pages.

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Use Google Analytics to Win at Content Marketing [INFOGRAPHIC]

Can Google Analytics help those of us that aren’t “mathy”? Andy Crestodina of Orbit Media thinks so, and gave us a great primer in his Ascend Summit presentation Advanced Blogging and Multichannel Analytics. Fortunately, I was there taking notes for all of my readers. Enjoy my “instagraphic” infographic of his very helpful presentation.

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Mobile Advertising [INFOGRAPHIC]

The folks at WhoIsHostingThis.com have put together a very complete infographic on mobile advertising. We like articles and infographics that support their findings with research and case studies. One thing we’d like to put a fine point on is this: Formula: Number of mobile site visitors divided by the number of actions taken, all multiplied…

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TrustRadius CRO Survey

How 18% of Companies Are Owning Their Corner of the Web with CRO

We were very surprised by the marquee results of a TrustRadius survey on Conversion Rate Optimization. While 72% of the companies surveyed have implemented some CRO processes, only 18% of them consider CRO as “Part of their DNA”. We would speculate that many of these 18% of companies are in very competitive commodity industries, such…

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CRO Secrets of The Conversion Scientist [VIDEO]

Brian Massey is a professional website optimizer. He runs the company Conversion Sciences and is the author of the book Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist. In this interview, Alex Harris uncovers: 1. The real reason Conversion Optimization works. 2. How his company gets the most out of a website. 3….

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12 Rules for Maximizing Conversions from AdWords

Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™. Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. As long as you have the right mindset, resources and strategy, you can make…

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What is Website Optimization

The Blue Line that Frustrates Your Visitors

The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We…

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Agencies are being asked for Conversion Optimization Services

Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this:      Brand Development      Awareness Advertising      Web Property Development      Search Marketing      Conversion Optimization      Loyalty and Evangelism According to MarketingCharts.com, increasing conversion rates is at the top of…

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9 Motivational CRO Lessons You Can Learn from Ghostbusters

Ghostbusters was a touchstone for us. Seven years ago, we were launching into a new marketplace – conversion optimization. Like the Ghostbusters, many didn’t understand the value of what we did. Like the ghosts of the movie, the goblins in a website were invisible and ethereal. So, we turned up the volume, donning lab coats…

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Are You a CRO Junkie and More – For Further Study

The Strongest Online Persuader You’ll Ever Encounter: Yourself The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.Dr. Aaron Balick maps out how our overburdened Ego does it’s best…

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