Christmas

Don’t toss out those holiday cards you’re getting! There are lessons to be learned in those colorful envelops.
We wanted to pick the right Christmas Card to send to clients and friends, and decided to analyze four different options.
What we learned was often applicable to a successful website.

Website Optimization Lessons from a Christmas Card Video

http://conversionsciences.wistia.com/medias/gcj49vw3jx?embedType=async&videoFoam=true&videoWidth=501
What You Can Learn About Website Optimization from Christmas Cards
We sought to maximize the Open Rate of the card as well as a new metric, Pins (to the office wall) per Recipient, or PPR. Our thinking is that, f the card is effective, it will be displayed for others to enjoy.
Consider it our Christmas card to you.
[sitepromo]
[signature]

Origami Christmas Tree 1

Image courtesy fangol on sxc.hu


On the first day of CROstmas my website gave to me
An increase in RPV.
On the second day of CROstmas my website gave to me
Two split tests and an increase in RPV.
On the third day of CROstmas my website gave to me
Three fresh sales, Two split tests and An increase in RPV.
On the fourth day of CROstmas my website gave to me
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the fifth day of CROstmas my website gave to me
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the sixth day of CROstmas my website gave to me
Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the seventh day of CROstmas my website gave to me
Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the eighth day of CROstmas my website gave to me
Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the ninth day of CROstmas my website gave to me
Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the tenth day of CROstmas my website gave to me
Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the eleventh day of CROstmas my website gave to me
Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bounces staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests and an increase in RPV.
On the twelfth day of CROstmas my website gave to me
Twelve pages landing, Eleven cards a-clearing, Ten forms completing, Nine tweeters tweeting, Eight maids emailing, Seven Testers testing, Six bouncers staying
Five Add to Carts
Four calling leads, Three fresh sales, Two split tests
And an increase in RPV.
Happy Holidays from all of us at Conversion Sciences.
[signature]

Will the holiday card we chose convert “Bah Humbug” into the “Love Bug?” Follow along as we express our gratitude to you and show you why we chose the holiday card we did.

We hope we’ve been able to make 2011 a great year for you, since you’ve made it a great year for us here at Conversion Sciences.

Look for us in 2012 as we continue to educate, optimize and have fun doing it.

Brian

How do you create a warm, joyful feeling from ordinary paper?

Children, puppies and heart-felt copy: these are the hallmarks of a card that can convert even the biggest scrooge into a quivering pool of good cheer.
What are you sending to your clients and prospects? Is your card working to get them to open what is inevitably only one of hundreds of cards they will receive?
In classic Conversion Scientist style, our Holiday Wishes come with a bit of education. Join the Conversion Scientist as he shows you how to choose and create holiday cards that appeal to the widest audience.
image
Wishing you the warmest of Holidays,

Christmas Conversion Science