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See Me at Conversion World and Keep Your Pajamas On

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There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for.  You’re paying for the traffic: now’s your chance to get the most from it.
The first ever online CRO conference is fast-approaching, and if you want that critical formula for high-converting landing pages (and of course you do), request an invite to the Conversion World Conference happening April 20-22.
You’ll never be able to learn from a more diverse, interesting and knowledgeable group of international conversion experts. Ever.
You don’t even have to change out of your pajamas. It’s all online. Invite some of your geeky friends over. Pop popcorn. Invent a Conversion World drinking game.
For my part, I’ll be sharing my landing page formula. You’ll get actionable tips and best practices to create the result-driven landing pages you need.  I’ll also review several of your landing pages live and make suggestions on changes and improvements that will have an immediate impact.

What You’ll Learn

        

  • Why landing pages are so powerful in online marketing.
  •     

  • Why you build landing pages backwards.
  •     

  • The primary components that make landing pages work.
  •     

  • How to keep your landing pages from getting off track.

Register for this three day extravaganza of conversion optimization goodness without leaving your computer.

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
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April 15, 2015/by Brian Massey
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Latest Articles

  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
  • Brian Massey in a lab coat and a data monster in the background. The caption says "Talk to your analytics" Conversion Sciences LLC
    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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