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Behavioral Science for PPC Landing Pages – Pubcon ATX

February 6 @ 1:10 pm - 2:15 pm CST

- $499

Landing pages can make-or-break your PPC ad campaigns. There are a lot of decisions to be made. However, collecting behavioral data is easy, cheap, and fast. Brian Massey and Khalid Saleh will take you through the process of designing a PPC landing page, showing you where simple experiments will ensure that your ad traffic converts and you get a fast ROI on your spend.

 

This session will cover a lot of very important ground for digital marketers and business owners, including:

  • The two jobs of a PPC landing page.
  • How a data-driven landing page is crafted.
  • The way data changes the design flow.

 

Speakers will also look at:

  • How to avoid certain mistakes CRO’s tend to fall into.
  • Case studies from failed projects and what they did to mitigate them.

 

We have been told repeatedly how valuable Pubcon can be to a business, consultant or agency. The reason why — we provide tactical resources and insights that can help businesses reach their marketing goals.

The Pubcon Austin 2020 conference will take place on Thursday, Feb 6, 2020, at the AT&T Conference Center on the University of Texas campus.

This event will provide four educational tracks each hour and each session will include industry-leading speakers offering the latest strategies in SEO, PPC, social media, content, digital marketing strategies and more.

Details

Date:
February 6
Time:
1:10 pm - 2:15 pm
Cost:
$499
Website:
https://www.pubcon.com/pubcon-austin-2020-att-center

Organizer

Pubcon
Website:
https://www.pubcon.com

Venue

AT&T Conference Center on the University of Texas campus
1900 University Avenue
Austin, TX 78705 United States
+ Google Map
Website:
https://meetattexas.com/

Details

Date:
February 6
Time:
1:10 pm - 2:15 pm
Cost:
$499
Website:
https://www.pubcon.com/pubcon-austin-2020-att-center

Organizer

Pubcon
Website:
https://www.pubcon.com

Venue

AT&T Conference Center on the University of Texas campus
1900 University Avenue
Austin, TX 78705 United States
+ Google Map
Website:
https://meetattexas.com/