Landing pages can make-or-break your PPC ad campaigns. There are a lot of decisions to be made. However, collecting behavioral data is easy, cheap, and fast. Brian Massey and Khalid Saleh will take you through the process of designing a PPC landing page, showing you where simple experiments will ensure that your ad traffic converts and you get a fast ROI on your spend.
This session will cover a lot of very important ground for digital marketers and business owners, including:
- The two jobs of a PPC landing page.
- How a data-driven landing page is crafted.
- The way data changes the design flow.
Speakers will also look at:
- How to avoid certain mistakes CRO’s tend to fall into.
- Case studies from failed projects and what they did to mitigate them.
We have been told repeatedly how valuable Pubcon can be to a business, consultant or agency. The reason why — we provide tactical resources and insights that can help businesses reach their marketing goals.
The Pubcon Austin 2020 conference will take place on Thursday, Feb 6, 2020, at the AT&T Conference Center on the University of Texas campus.
This event will provide four educational tracks each hour and each session will include industry-leading speakers offering the latest strategies in SEO, PPC, social media, content, digital marketing strategies and more.