Presented by Brian Massey They are in your organization more and more: experimenters. They know how to use your data to answer important questions about products, marketing and sales. They are familiar with how to create experiments that reveal the unexpected desires of your customers. And they are probably frustrated when their unique skills go […]
Digital Summit Minneapolis The days of "Launch and See" web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This is the most expensive way to improve a site's conversion rate. Today, we use a variety of tools to determine if our […]
Digital Summit Minneapolis A/B testing is one of the best ways for a marketer to understand the web audience they serve. It gives marketers and designers confidence in their work, allowing them to take more chances as the grow online revenue. However, there are some important rules that must be followed or you can make […]
