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March 2020

Landing Page Conversion and Optimization – Pubcon Florida

March 25 @ 1:30 pm - 2:30 pm CDT
Kovens Conference Center, North Miami, 3000 N.E. 151st Street
North Miami, FL 33181 United States
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$799

Landing pages can make-or-break your PPC ad campaigns. PPC has “landing pages,” SEO has “optimized pages,” right? Not so fast - when it comes to conversion optimization for the long run, you can't always treat landing pages and optimized pages as two separate things. Landing pages need to be optimized for conversions, and optimized pages need to work as high-converting landing pages. By looking at what makes a good optimized page and what makes a good landing page, you will…

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May 2020

Injecting Data into the Design Process – Digital Summit Tampa

May 6 @ 2:15 pm - 2:45 pm CDT
Tampa Convention Center, 333 S. Franklin Street
Tampa, FL 33602
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$275

The days of “Launch and See” campaigns are behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch. In this session, you’ll discover how to integrate behavioral science into your daily campaign development with specific tools and techniques. These are the proven strategies that will increase conversion optimization. At the end of this session, you’ll be able to:…

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June 2020

Injecting Data into the Design Process – Digital Summit Houston

June 3 @ 2:15 pm - 2:45 pm CDT
Stafford Centre, 10505 Cash Road
Stafford, TX 77477
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$275

The days of “Launch and See” campaigns are behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch. In this session, you’ll discover how to integrate behavioral science into your daily campaign development with specific tools and techniques. These are the proven strategies that will increase conversion optimization. At the end of this session, you’ll be able to:…

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