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Proving Your Marketing Worth with Data-First Marketing

October 8 @ 6:05 pm - 7:00 pm CDT

- $1499

90% of CEOs report having faith in their CIOs and CFOs, but only 20% have confidence in their CMOs. Yikes.

The reason behind that lack of trust comes is because CEOs often don’t believe that the CMOs (and their organizations) understand the real goals and challenges of the business. There is also a disconnect because so much of digital seems like it should be trackable, but we are not always tracking the right things or the right outcomes.

See Brian Massey speak at Pubcon PRO Las Vegas 2019

Get a 15% discount with Code: rc-3614720

As marketers, we have to learn to measure not just what WE think is valuable but also what is valuable to the CEO and others in the organization and prove the value of marketing’s contributions.

Pubcon PRO 2019 Las Vegas

In this session, learn how putting data first in your marketing efforts can help you demonstrate your value to the organization, improve marketing outcomes and showcase the marketing superhero you truly are.

Get a 15% discount with Code: rc-3614720

 

Details

Date:
October 8
Time:
6:05 pm - 7:00 pm
Cost:
$1499
Website:
https://www.pubcon.com/las-vegas-2019

Organizer

Pubcon
Website:
https://www.pubcon.com

Venue

The Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109 United States
+ Google Map
Website:
https://www.lvcva.com/

Details

Date:
October 8
Time:
6:05 pm - 7:00 pm
Cost:
$1499
Website:
https://www.pubcon.com/las-vegas-2019

Organizer

Pubcon
Website:
https://www.pubcon.com

Venue

The Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109 United States
+ Google Map
Website:
https://www.lvcva.com/