AB Testing Results are Half-Filled with Losers, and That’s a Good Thing
Skilled conversion optimizers achieve positive results in hypothesis testing half the time. But they value negative results just as highly.
hypotheses
Hypotheses: Deciding what to Test
Today’s question is at the heart of AB testing. “How do you decide what elements of a site to test?” We call the test “hypotheses.” But, a better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come…
