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AB Testing Statistics

A/B Testing Statistics: An Intuitive Guide For Non-Mathematicians

Here’s the deal. You simply cannot A/B test effectively without a sound understanding of A/B testing statistics. And while there has been a lot of exceptional content written on AB testing statistics, I’ve found that most of these articles are either overly simplistic or they get very complex without anchoring each concept to a bigger picture. Today, I’m…

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Writing Test Hypotheses that Make You Money [AUDIO]

In this edition of the Conversion Scientist Podcast, I discuss the genetics of conversion science, writing test hypotheses that will generate money, and how you can turn your team’s input into something that you can actually test. In my latest article on Marketing Land, I share the steps necessary to help you get the results…

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