books

Get a Signed Copy of my New Book

I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World. The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website. That means…

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7 Marketing Lessons Learned When Naming My New Book

  After nine months of writing, fifteen chapters complete and dozens of columns supporting the effort, you’d think that the easiest thing to do would be to pick a name for my conversion marketing book. As it turns out, this is difficult. So why read a post about selecting a book title? Because, it’s all…

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Build a Marketing “Battery” that Stores Purchase Power

How to build a marketing database that keeps prospects engaged It sounded like the perfect market:      A large and growing marketplace      A need so critical that it strikes at the very foundations of the family      Increasing competition for scarce supply      A marketplace actively using the Internet to…

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