In case you have not heard, Austin announced themselves as “The Conversion Capital of the World” this past February. Much to the dismay of Vancouver and surprisingly, the mayor of Sochi, Anatoly Pakhomov, who flat out denies Austin’s existence altogether. Who knew so many people would be up in arms over what is obviously a […]
How to tap into the brains of your subject matter experts. How to tap into the brains of your subject matter experts. As marketers, most of us are not masters of the products or services we are tasked with marketing. Sure, we’re smart and are fast learners. But, we’re relegated to the world of positioning, […]
Women’s Bay, Alaska – 98% of Shoppers abandon their full shopping carts. In an event termed, “Reality imitating the Internet,” a trove of shoppers left shopping carts full of merchandise at the checkout counters of this small Alaskan discount retailer. “Everything seemed fine, “ said store owner Edsel “Mac” Jones. “They were shopping, comparing prices, […]
Presidents day is a great day to talk about money, because so many of our most awesome presidents are on US bills. If you’re on a bill, you are the president of legal tender in our book. When we think of the kinds of data we use to make decisions, there is $1 marketing math […]
It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there on page 92. Digital content has legs. One item […]
Vancouver, B.C. says “No way, eh” to Austin’s self proclamation: “We are the conversion capital of the world.” [HUMOR]
Have you tested theories and hypotheses? Do you have tangible and remarkable results? Are you ready to share these with educated and enthusiastic readers? Readers who are seeking out articles that will benefit them, their business, and help them shine in their field. Here at Conversion Sciences, we are big fans of statistics and test […]
Tim Ash and Joel Harvey talk testing screw-ups and “with and without” tests. Find out if there is a lab at Conversion Sciences called the “QA-tion Station” and how many Igloos Joel has built in the latest installment of Landing Page Optimization on Webmaster Radio. Subscribe
