Entries by Shelly Koenig

Alaskan Discount Store Experiences Real Shopping Cart Abandonment

Women’s Bay, Alaska – 98% of Shoppers abandon their full shopping carts. In an event termed, “Reality imitating the Internet,” a trove of shoppers left shopping carts full of merchandise at the checkout counters of this small Alaskan discount retailer. “Everything seemed fine, “ said store owner Edsel “Mac” Jones. “They were shopping, comparing prices, […]

President's Day Marketing Money Math

Presidents day is a great day to talk about money, because so many of our most awesome presidents are on US bills. If you’re on a bill, you are the president of legal tender in our book. When we think of the kinds of data we use to make decisions, there is $1 marketing math […]