content marketing

Marketers’ Helpful Little Monsters-Marketing Automation

We all know the recipe for  success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for      Imagining the content      Developing the content      Reaching potential prospects frequently with it      Collecting the leads   …

Read Post

5 Sure Shot Tips to Help You Convert More Leads

This is a guest post by Jessica Davis at Godot Media. Converting leads through your website is an essential objective for any website owner. If your business relies solely on the performance of your website, then this becomes even more important. For success online, you have to constantly strive toward improving the conversion rate of…

Read Post

Cascading Content is Content Marketing Made Easier

Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there…

Read Post

Content Marketing Traps You Can Avoid

This is a guest post by Brittney Stephenson of Powered by Search. Content marketing can help your business capture leads and convert them into customers. In fact, after analyzing data from thousands of their software users, HubSpot found that organizations that blog just one or two times a month generate 70% more leads than businesses…

Read Post

How to Make Your Blog ERUPT [VIDEO]

My blog looks awesome on iPads with Flipboard. Watch the video and see how yours can, too. It was a Saturday. I was painting the walls of one of our bathrooms. The new color really brought out the tile we’d had installed the week before. Otherwise, things were pretty quiet around the house on this…

Read Post