When I first met Brian Massey, I had just attended a presentation he gave about his success with The Conversion Scientist Blog. I learned a lot during the presentation and was impressed by the analytics he shared about the blog’s readership and subscribers. I knew as soon as the presentation was over: I wanted to […]
Sometime in the next eight days, Conversion Sciences will have published the 300th article on The Conversion Scientist blog. Every one of them is amazing, of course. While some of them were written by amazing guest contributors, I combed through over 200 of them to find the nine that I think you should read now. […]
When the Arizona PBS station asked Lon Safko to do a first-of-its-kind special on social media, they didn’t know what they were getting in to. Lon knew that this was going to be a throw-down between social media vs. traditional media, measured in donation dollars. Believe it or not, KAET AZPBS does not do an […]
How to tap into the brains of your subject matter experts. How to tap into the brains of your subject matter experts. As marketers, most of us are not masters of the products or services we are tasked with marketing. Sure, we’re smart and are fast learners. But, we’re relegated to the world of positioning, […]
It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there on page 92. Digital content has legs. One item […]
Have you tested theories and hypotheses? Do you have tangible and remarkable results? Are you ready to share these with educated and enthusiastic readers? Readers who are seeking out articles that will benefit them, their business, and help them shine in their field. Here at Conversion Sciences, we are big fans of statistics and test […]
We all know the recipe for success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for Imagining the content Developing the content Reaching potential prospects frequently with it Collecting the leads […]
This is a guest post by Jessica Davis at Godot Media. Converting leads through your website is an essential objective for any website owner. If your business relies solely on the performance of your website, then this becomes even more important. For success online, you have to constantly strive toward improving the conversion rate of […]
Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there […]
This is a guest post by Brittney Stephenson of Powered by Search. Content marketing can help your business capture leads and convert them into customers. In fact, after analyzing data from thousands of their software users, HubSpot found that organizations that blog just one or two times a month generate 70% more leads than businesses […]
How to Use Ebooks Strategically and Reach Your Content Marketing Goals | Copyblogger This article on ebooks comes at an important time at Conversion Sciences as we put the final touches on a unique ebook of our own (preorder Business Video Through the Eyes of Your Prospects). Content is the way you charge and release […]
My blog looks awesome on iPads with Flipboard. Watch the video and see how yours can, too. It was a Saturday. I was painting the walls of one of our bathrooms. The new color really brought out the tile we’d had installed the week before. Otherwise, things were pretty quiet around the house on this […]
I just got back from Content Marketing World and wanted to share my notes from one of the presentations with you. Andrew Davis gave the audience at nice overview of the concepts he champions in his new book Brandscaping, concepts that can fundamentally change the success of your brand today and in the coming years. […]
I was directed by a Facebook notification to a quotation so important that it deserved its own graphic panel. Clearly, this was a quote that needed to be read. As I read I thought, “This guy and I think a lot alike. Who is this Plato of the conversion world?” At the end was my […]
Google keeps tweaking its search algorithms to help them send the right customers to your site. Increase your conversion rate by thinking like a blogcano.
Guest writer Susan Lahey tells the story of the surprise she got when she installed Google Analytics on her site.
What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. An 11-minute Summary of Webpreep’s Research on the Web 1:43-People trust more attractive websites. 2:21-Attractive […]
When I find a good checklist, best practice or how-to, I save it to my personal library. “For Further Study,” is a scannable, quickly digested weekly email that shares these links with you.
The Junta 42 has published their annual (and last) list of 42 top content marketing blogs. The Conversion Scientist is #23, and honored to be among some great sites.
This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.
Don’t let your content marketing go out without a strategy to draw readers back to your site and a landing page to get them to convert – even if that conversion is to get your next content offering.
Readers may be involved in your content marketing, like the chicken is involved in breakfast. How do you use ads to find the readers that are committed to your content, like the pig who is providing the bacon?
Here is a guide to how your blog can draw qualified traffic to your website via search, social media and email.
People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.
When we don’t consider what visitors expect when we offer them our content, we set a series of events in motion that results in our visitors feeling… dumb. Here are four ways we let break promises to our readers.
Why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.