A/B Testing Fundamentals Infographic

Six tips for optimizing your website using AB Testing

Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau.

Focus on Process Not Hacks

Don’t just try what others  say works. Have a process that allows you to know your MARKET.

Your A/B Testing effort should focus on process.
Your A/B Testing effort should focus on process.

Measure Multiple Metrics that Matter

Measure the right metrics for the part of the funnel you’re testing

You'll track different kinds of A/B testing metrics depending on where your visitors are in the sales funnel.
You’ll track different kinds of metrics depending on where your visitors are in the sales funnel.

Use Analytics to Identify Problems

Don’t just test anything. Use analytics to identify problem pages.

Take the Guesswork out of A/B Testing
Take the Guesswork out of Testing

Fix What’s Broken. Only Test What’s Ambiguous

If it’s broke, don’t bother testing it. Just fix it.

Test Persuasive and intuitive issues. Sometimes test Usability. Otherwise just fix the problem.
Test Persuasive and intuitive issues. Sometimes test Usability. Otherwise just fix the problem.

Schedule a Finite Time to Stop

Don’t expect your tests to just run until they’re successful or lose. Testing has an opportunity cost.

Conversion Optimization is about meeting user expectations.
Conversion Optimization is about meeting user expectations.

This instagraphic was captured live by Brian Massey of Conversion Sciences.

 

Applying Optimization Fundamentals Infodoodle-Justin Rondeau-Affiliate Summit West 2016 600x2288
Applying Optimization Fundamentals Infodoodle from Justin Rondeau’s Affiliate Summit West 2016 presentation.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

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Categories: AB Testing