Brian Massey

Bio

Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.

Posts by Brian Massey:

Conversion-Centered Redesign: Slash the Risk and Guarantee Results

Brian Massey presents five design case studies and how to use conversion-centered redesign to reduce risk and deliver revenue growth quickly.

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Ecommerce: Applying Conversion Science Q&A

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…

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Category: Ecommerce
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A/B Testing Fundamentals Infographic

Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others  say works. Have a process that allows you to know your MARKET. Measure Multiple Metrics that Matter Measure the right…

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Category: A/B Testing

Video that Converts: How the Brain Processes Video

Video is powerful. It can work for our business or against it. Understanding how the brain processes video will tell you why.

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Video Headlines that Get Visitors to Click Play

Video is powerful. It can work for our business or against it. Here’s why. Let’s talk a little bit about headlines, the words that go around your videos. Headlines get people to read on. In almost every medium that we work with online, the most important thing is going to be the headline or the…

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How Motion in Business Videos Affects Viewer Attention

Business videos engage because they move. However, motion at the wrong time can reduce the success of your video pages.

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Using Animated Video to Increase Attention

Using Animation in Video Marketing to Generate Leads and Sales Let’s talk a little bit about animated video, or cartoon video. What is it about this video that seems to work so well? Why does it keep our attention? We were particularly curious about this at Conversion Sciences, because we had used this content in our video…

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How Faces Influence Video Marketing

When you put people in your video marketing, something unexpected happens. The Human Brain Loves Eyes I want to talk a little bit about eyes and the importance of eyes in video marketing. First of all, the human brain loves eyes. We’re drawn to it, we want to look at it. And this can be…

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Using Business Video to Solve the Subject Matter Expert Problem

Think about making business video for your internal teams, so that one video can turn into a whole bunch of other kinds of content.

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Business Video Intros Chase Viewers Away in the First Seconds

Headlines and calls to action are important to business video, but there is one mistake that cannot be overcome.

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Video Hosting: Why YouTube is the Wrong Choice

Video hosting is a critical decision. From a conversion stand point, where is the best place that you can host a video? We’ve got Youtube which every body knows how to use it and it’s free. So wouldn’t use Youtube for all of our video? Be Jealous of Your Hard-won Visitors When you are using…

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Why Conversion Optimization is so Important

A conversion is symbolized by a blue line that separates your visitors from their. This video shows how Conversion optimization works.

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What is a Conversion Scientist? (Video)

Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good? “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech Ranch invited me to sit…

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It’s Too Late to Optimize

For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t going into this holiday season with a 20%, 30% or more revenue lift from this year’s…

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Category: Ecommerce

“Quick and Easy” is not a Value Proposition [PODCAST]

Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.

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