On The Web:
Posts by Brian Massey:
4 Mobile AB Testing Ideas that Worked for Our Clients
This Mobile AB Testing Guide offers 4 specific tests that have proven to work based on hundreds of Conversion Sciences tests.
AB Testing Results are Half-Filled with Losers, and That’s a Good Thing
Skilled conversion optimizers achieve positive results in hypothesis testing half the time. But they value negative results just as highly.
AB Testing Tools used by Retail Electronics Websites
What percentage of electronics retailers are utilizing AB Testing Tools and other optimization tools to get an advantage? This is a report card on the industry completed in partnership with Marketizator.
Testing Email Can Be Misleading (How to Avoid Bad Decisions)
I’m fond of saying that AB testing, or split testing, is the “Supreme Court” of data collection. An AB test gives us the most reliable information about a change to our site. It controls for a number of variables that can taint our data. Things change over time. You might make a change to your…
Four Things You Can Do With an Inconclusive A/B Test
When your A/B test offers inconclusive results, they’re still giving you a lot of information. What do you do with the “meh” intel?
Conversion-Centered Redesign: Slash the Risk and Guarantee Results
Brian Massey presents five design case studies and how to use conversion-centered redesign to reduce risk and deliver revenue growth quickly.
Ecommerce: Applying Conversion Science Q&A
Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a science? The Scientific Method. Assume we know nothing about a problem Research it Develop hypotheses Select the most likely…
A/B Testing Fundamentals Infographic
Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others say works. Have a process that allows you to know your MARKET. Measure Multiple Metrics that Matter Measure the right…
Video that Converts: How the Brain Processes Video
Video is powerful. It can work for our business or against it. Understanding how the brain processes video will tell you why.
Video Headlines that Get Visitors to Click Play
Video is powerful. It can work for our business or against it. Here’s why. Let’s talk a little bit about headlines, the words that go around your videos. Headlines get people to read on. In almost every medium that we work with online, the most important thing is going to be the headline or the…