Landing Pages: Grilling The Conversion Scientist™
It was a dark room with on of those overhead lights above a lone chair. This was the room Joe Kerschbaum found to interview me at the Hero Conference in Portland Oregon.
He proceeded to grill me about Landing Pages the special way we build them backwards. You can hear the recording here. We talk about
- Making great offers
- Giving visitors a way to take action
- Providing Proof and Trust
- What business porn is
- Ways to avoid abandonment
We learn that pretty pages often aren’t the highest converting pages. If pretty always won, I’d be president by now.
3Q DIGITAL DOWNLOAD EPISODE 13: CONVERSION OPTIMIZATION
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
- Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
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