Digital Summit Chicago

A/B testing is one of the best ways for a marketer to understand the web audience they serve. It gives marketers and designers confidence in their work, allowing them to take more chances as the grow online revenue. However, there are some important rules that must be followed or you can make the wrong decisions. Brian Massey founded Conversion Sciences in 2007 and has been involved in thousands of A/B tests. He is going to show you how to avoid mistakes when designing and evaluating A/B tests. You will learn:

• Why A/B Testing is critical to digital marketing.
• How to analyze changes you’ve made to your website.
• How A/B testing tools work.
• How to evaluate A/B test results like a pro.