Digital Summit Chicago

The days of “Launch and See” web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This is the most expensive way to improve a site’s conversion rate. Today, we use a variety of tools to determine if our design ideas are going to improve our conversion rates. Brian Massey developed the Guaranteed Redesign service at Conversion Sciences and will show you how to his team eliminates risk well before a new design is launched on a website.

Actionable tactics you can apply after this session:   

• Why experimenting during design is so important
• How to generate and prioritize design ideas.
• How to use AI to generate targeted messaging.
• Brian will do live site reviews to demonstrate these concepts.