News & Events

Announcements about company or industry news and events — speaking engagements, online webinars, job openings, and more.

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We Want to Give You $10K This Year for a Referral

We just sent a sizable check to someone. They didn’t do any work for us. They didn’t deliver any software, designs or furniture. They didn’t install a hot tub or trim the trees outside our office. They didn’t threaten us. All they did was trust us to help one of their clients. The relationship has…

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The Conference Where it’s OK to Get Emotional

Does it pay to criticize Google? Probably not. But Brian Massey thinks that Google is doing website owners a disservice by almost forcing them to move to responsive web design (RWD) to support a “mobile friendly” website. Here, Brian says “It’s an irresponsible policy for many reasons.” In private, he says Google is scaring businesses…

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Conversion Sciences roadtripping to Chicago on June 2

Going Mobile for Mobile Conversions [Hello Chicago]

If you live in Chicago, we’re bringing one of our most important presentations right to you. If you don’t live in Chicago, may I suggest you get that Ford Fairlane lubed and tuned up for a road trip. You’ll want to be there on June 2. We’re going mobile to spread the results of our…

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Learn a formula for landing pages

See Me at Conversion World and Keep Your Pajamas On

There’s a formula for your landing pages that guide you to to get the reaction you’re aiming for.  You’re paying for the traffic: now’s your chance to get the most from it. The first ever online CRO conference is fast-approaching, and if you want that critical formula for high-converting landing pages (and of course you…

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Austin Texas Conversion Capital of the World

Austin is the Conversion Capital of the World in 2015

Last year, Conversion Sciences and I teamed up to prove that Austin, Texas, is the Conversion Capital of the World. While some may disagree, evidence still points to this unique claim to fame for the capital city of Texas. Conversion Optimization Experts and Austin: Weirdly Connected At first glance, conversion optimizers can seem like an…

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Where can conversion rate optimizers find the best breakfast tacos?

Austin Has The Highest Number of Website Optimizers per Capita

Last year, Austin, Texas declared itself the Conversion Capital of the World with some stiff competition. It turns out that, this year there is even more reason to support this very scientific and not-at-all-biased claim. We’ll be sharing our updated list of Austintatious website optimization pros on CRO Day, April 9. Website optimizers aren’t your…

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What makes a Landing Page work?

Entrepreneur Unleashes Website Optimization Experts

Would you be brave enough to let a bunch of conversion experts tell you what is wrong with your website?  Flex Fitness’s Ryan Ehler did just that when he won the privilege of having five website optimization experts evaluate a landing page for one of his ads. Digital Marketer published all of the recommendations. The…

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29 Marketing Experts Speak Their Mind At One Conference

Why would conferences require their speakers to “behave?” What are show management and show sponsors concerned about? Why do many shows want to review slide decks prior to the show? You can find out what happens when these protections are removed at the UnGagged Unconvention. Use the discount code SCIENTIST for a reduced rate. Imagine…

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You Are What You Wear: Why Conversion Scientists Wear a Lab Coat

Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?” Why do Conversion Scientists wear a lab coat? This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows…

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Digital Elite Camp 2014 Photo Album

Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. Here are some pictures from this adventure. To new…

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I Had to Write Over 200 Articles to Get These Nine – Conversion Course

Sometime in the next eight days, Conversion Sciences will have published the 300th article on The Conversion Scientist blog. Every one of them is amazing, of course. While some of them were written by amazing guest contributors, I combed through over 200 of them to find the nine that I think you should read now….

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Conversion Sciences is Now Accepting New Customers

The website optimization market is hot. And why not? The value proposition is pretty straight forward. If you invest in conversion optimization, you get more revenue and leads from your existing traffic. Done right, the additional sales will more than pay for the optimization effort. It’s a capability every online business will have to embrace…

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