What if I invited you to go on a trip to nowhere? Sounds absurd doesn’t it? Without knowing the ultimate destination, you can’t just pack your bags and leave. The same is true with PPC. The ultimate destination of a PPC campaign is the conversion, and when it comes to getting new users in your conversion funnel, few […]
The other day, I was working with a client who had well over 30,000 email subscribers. I initially anticipated that any campaigns we sent would receive a decent amount of traffic, yet when I looked at his send history, I discovered his click-through rates were abysmally small. On average, barely half a percent of his subscribers were […]
There is a moment in time when your lead is in the perfect position to convert. They have just told you they want to hear from you, and they are actively checking their email inbox for a message from you. The message you send them in this moment has a higher likelihood of being read […]
When you think of email marketing for your eCommerce site, what comes to mind? Like most eCommerce business owners or managers, you might be thinking about the newsletters you send to your email list subscribers or the transactional emails that go out automatically once a shopper on your site completes a purchase. But think about […]
Here are ten incredibly practical and insanely important copywriting tips that most everyone can recite in their sleep yet somehow rarely make it the published landing page.
Abandonment rates for ecommerce shopping carts average around 70%. An optimized checkout experience can save many of these ready-to-buy visitors. Here are the four major reasons visitors abandon and how to reduce them from your checkout process.
2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get […]
10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components […]
What is AB Testing? How does split testing work? Who should run AB tests? Discover the Conversion Scientists’ secrets to running an A/B test. AB testing, also referred to as “split”, A/B test or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve […]
An overview of AB testing to help small businesses get started with this powerful tool.
