Conversion Optimization

Conversion and Google Maps Optimization

This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the…

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How Are You Going to Fix Your Conversion Problem?

The heartbreak of “bounce” and what to do about it. Boing! That’s the sound of someone finding your site, but not finding what they wanted ON your site. Boing! That’s the sound of Web site content that doesn’t match your marketing. Boing! That’s the sound of a Web site that talks about the company instead…

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The Great Marketing Business Card Scratch-off

Marketing people aren’t important, so let’s call ourselves something else Jeffrey and Bryan Eisenberg make the point in their book Waiting for Your Cat to Bark? that the average tenure of a marketing executive is less than the gestation period of an elephant. WiderFunnel has summarized some of the findings of an Ernst & Young…

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What is Your Social Conversion Rate?

After collaborating for a ClickZ article on Social Conversion with Dave Evans, I was pleased to get an opportunity to work with him to expand on the topic. I presented the topic at the eMarketing Summit during Innotech Portland 2009.

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Identifying Your Key Conversion Strategies

There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all?     No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have…

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