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Welcome to the Community

Some of our recent updates:

It’s hair on fire time (January 2023)

The optimizer’s calendar (January 2023)

I submit this design for your review (December 2022)

Check Out Our Latest Blog Posts

When to invest in CRO with Jon Macdonald Intended Consequences Podcast

When should you invest in Conversion Rate Optimization? I asked a Competitor

Conversion Optimization
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February 12, 2020
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2 Comments
What scientific knowledge is fundamental to conversion rate optimization and where can i learn CRO?

The Best Definition of Conversion Rate Optimization Ever Written

Conversion Optimization
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February 5, 2020
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2 Comments
Positioning your product or service with pictures of Tara Hunt and Brian Massey for the Intended Consequences Podcast

Positioning Your Product or Service

Conversion Marketing Strategy
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January 30, 2020
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4 Comments
"You kids get off my lawn!" and other things old marketers say. Picures of Tara Hunt and Brian Massey

The Cluetrain Manifesto Twenty Years Later: Still relevant

Conversion-Centered Design
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January 22, 2020
Choosing the wrong keyboard may be the reason mobile visitors are not buying from you. Use the numeric keyboard for numeric fields.

The 95 Theses of the Cluetrain Manifesto Audio read by Brian Massey

Conversion Marketing Strategy
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January 21, 2020
Celebration and behavioral change. We're so glad you're here with BJ Fogg

A Behavioral Design Framework for You and Your Website

Persuasion Science
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January 8, 2020
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4 Comments
christmas tree to celebrate the 12 days of chrostmas

The 12 Days of CROstmas

Conversion Optimization
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December 21, 2019
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5 Comments
What data tells us about email with pictures of liz whillits and brian massey

How long should your emails be? What the data tells us.

Conversion Optimization
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December 18, 2019
Choosing the wrong keyboard may be the reason mobile visitors are not buying from you. Use the numeric keyboard for numeric fields.

Why your Mobile Visitors Don’t Buy from Your Ecommerce Site

Conversion Optimization, Conversion-Centered Design, Ecommerce CRO
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December 11, 2019
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2 Comments
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