Speaker: Joel Harvey

Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?

Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to diagnose your mobile weak spots, avoid the most common conversion-killing “mobile best practices”, segment mobile traffic for testing, write Calls to Action and Offers that get mobile visitors to take action and employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.

You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You’ll walk away with specific actions you can take to master your mobile conversion rate.