They are in your organization more and more: experimenters. They know how to use your data to answer important questions about products, marketing and sales. They are familiar with how to create experiments that reveal the unexpected desires of your customers. And they are probably frustrated when their unique skills go unused. To properly manage them, you need to understand how they look at problems in your business. Brian Massey will help you understand what they are trying to accomplish and what gets in the way. With a little knowledge you will manage their energies for the benefit of the whole organization. Attendees will learn: * How experimenters solve problems differently * The kinds of things experimenters can do for your business * The blocks to maximizing their value * How to blend data-driven and intuitional decision making