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AB Testing is one of the best ways that a marketer can test an idea. However, we can’t test every idea that we have. The most effective conversion optimization program uses AB testing as one tool to understand what our visitors want in an online experience. Brian Massey is going to provide an overview of the role AB testing has in the modern marketing toolkit.
Attendees will learn:
- How to save and manage ideas
- How to determine which ideas should be AB tested
- What the limitations of AB testing are
- The effect of AB test data on an organization
