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Better, Stronger Faster: How Better Landing Page Copy Increased Conversions By 42%

“Gentlemen, we can rebuild him. We have the technology….” So goes the introduction to The Six-Million Dollar Man, a hugely popular show in the late 70s. I always think of this line when it comes to optimizing copy, whether I’m working on entire websites, ebooks, or stand alone landing pages. Unlike the bionic man, though,…

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