marketing trends

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Driving eCommerce Sales Through Online Quizzes

Online Sales have a growth rate that’s 10 times more than their brick and mortar counterparts. This in turn encourages retailers to do everything they can to optimize their selling capabilities. With an emphasis on driving e-commerce sales, finding new and innovative ways to spur online sales requires an effective strategy. If BuzzFeed hasn’t made…

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The CRO + SEM Agency: Challenges and Opportunities

Will CRO agencies adopt SEM, or will SEM agencies integrate CRO? The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is calculated by dividing transactions (leads, sales or calls) by…

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Marketers’ Helpful Little Monsters-Marketing Automation

We all know the recipe for  success: Reach and Frequency. To grow your business, marketing needs to reach more people more often. Translation: “Work harder.” The modern marketer is responsible for      Imagining the content      Developing the content      Reaching potential prospects frequently with it      Collecting the leads   …

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