Dear Mom, Just came back from a speaking tour of Europe. One of the highlights was Digital Elite Camp 2014 in Tallinn, Estonia. I met some of the smartest people in online marketing. We shared ideas, we danced, and we swam in the freezing Baltic Sea. Here are some pictures from this adventure. To new […]
Brian is excited to announce that he will be speaking later this week at InfusionCon. He’s ironing the lab coat and polishing his glasses to get ready for a great session in Arizona. What is InfusionCon you ask? Well it is the annual conference for InfusionSoft. While it originally started as a software training conference, […]
I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World. The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website. That means […]
This isn’t your “play nice and listen while the guy reads his content marketing and conversion slides” sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and questioning every word.
Online services host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. Sometimes, these services behave as if they don’t want us to know the conversion rates of their services.
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual […]