Conversion Sciences Blog

10 Value Proposition Upgrades That Increased Conversions By At Least 100%

10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components…

Read Post
AB Testing Statistics

A/B Testing Statistics: An Intuitive Guide For Non-Mathematicians

Here’s the deal. You simply cannot A/B test effectively without a sound understanding of A/B testing statistics. And while there has been a lot of exceptional content written on AB testing statistics, I’ve found that most of these articles are either overly simplistic or they get very complex without anchoring each concept to a bigger picture. Today, I’m…

Read Post
what-is-ab-testing

A/B Test Intro: What Is An A/B Test?

Sign Up For Our Free CRO Course AB testing, also referred to as “split” or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve the page’s conversion rate. As the web has become increasingly competitive and traffic has become increasingly expensive, the rate…

Read Post
Don't let correlations steamroll causation.

Correlation, Causation, and Their Impact on AB Testing

Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana. This powerful Category 3 hurricane took 112 lives,…

Read Post
1 3 4 5 6 7 38

Send this to a friend