MHall

Posts by MHall:

If You Could Ask Only One Question of Your Visitors, What Should It Be?

Brian Massey posed a great question to me the other day: If you could ask your site visitors only one question, what should it be? I love this question because it distills pre-conversion user research down to its essence: how can you best glean the “why” motivations behind what your users are thinking – and,…

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