This is a guest post by Jason Wells of LogMyCalls, who has some interesting data on the power of phone calls – and good reasons to measure your web-influenced call traffic. One of the byproducts of the mobile marketing explosion is an increase in the number of phone calls businesses receive. BIA/Kelsey, in a report…
Jason Wells is the CEO of ContactPoint. Their new product, LogMyCalls, represents the next generation of intelligent call tracking and marketing automation. Prior to joining ContactPoint, Jason served as the Senior Vice President of Sony International, where he led the creation and international expansion of Sony’s mobile business line from London. Jason has spoken on marketing topics at SES New York, SES Toronto, Ad Tech, Digital Hollywood, CTIA and elsewhere. He holds an MBA from the Wharton School at the University of Pennsylvania. To read Jason’s work please add LogMyCalls to your Google+ circles and follow them on Twitter.