Even if we can‘t help, we’ll point you in the right direction.
What kinds of conversion optimization are there? It is a spectrum.
The better question is, “Which is right for my business?”
DESIGN-LED CONVERSION OPTIMIZATION
This style of conversion assumes that a good designer will make choices that maximize conversion rates.
Use this style of optimization if it’s still the early 90s or you don’t have to advertise.
ASK STRANGERS
Show two or more user testing groups different versions of a web page. Then quiz them about what you are trying to communicate. The group that gets most answers right was looking at the best version of the page.
You can use this when you don’t have a lot of conversions but sell something that most people have bought.
CHANGE AND MEASURE
With this strategy, you change something on your website and see if you get more leads or sales.
This is the most common form of optimization, but people don’t evaluate the results properly.
HOME-RUN A/B TESTING
Run a series of A/B tests but throw out all results except the ones that show a giant lift.
Great for low-traffic websites and baseball fans.
STATISTICALLY SIGNIFICANT A/B TESTING
Run a series of A/B tests and do what the data tells you.
This implies that you have a sufficient number of conversions and the resources to execute A/B tests.
STRATEGIC EXPERIMENTATION
We use a little bit of everything.
We work with businesses that are “in the middle” but we help businesses of all sizes.
Because little businesses become big businesses.
Have a conversation with one of us and let us point you in the right direction for making your website and business grow.
Speak with a Conversion Scientist®
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During your consultation:
- Your online goals: What do you need to accomplish in the next 12 months?
- The opportunity: What could you accomplish given your current performance?
- Recommended approach: What will get you there?
- Our process: This is how we do it.
- Next steps: Only if it makes good sense for both of our businesses.
“My experience with Conversion Sciences has truly blown me away. Besides the fact that they are excellent at what they do, the level of customer service they provide our team as a client is remarkable.”
Dawn Callahan, CMO
“Conversion Sciences is the best service provider I’ve worked with, and I’ve worked with a lot of service providers. They’ve been a really valuable partner, so it is now hard to imagine not working with them.”
Ryan Wright, CEO
