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Welcome to the Community

Some of our recent updates:

It’s hair on fire time (January 2023)

The optimizer’s calendar (January 2023)

I submit this design for your review (December 2022)

Check Out Our Latest Blog Posts

Feature image with title, Statistical Hypothesis Testing, and a scientist looking through a big magnifying glass

Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests

Conversion Optimization, CRO Tests | Multivariate | AB Testing
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April 15, 2025
Young scientists shrugs as she looks up and to the left, at the title of the article.

Four Things You Can Do With an Inconclusive A/B Test

CRO Tests | Multivariate | AB Testing
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April 14, 2025
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3 Comments

A/B Testing Guide: The Proven 6-Step Process for Higher Conversions

CRO Tests | Multivariate | AB Testing
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January 29, 2025
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35 Comments

Creating a Landing Page that Converts: 6 Essential Elements [Infographic]

Landing Page Optimization
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December 4, 2024
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5 Comments
feature image showing the title, Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions

Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions

Persuasion Science
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August 20, 2024
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The Conversion Optimization Process for High Converting Websites

Conversion Optimization
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August 20, 2024
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Two Guys on Your Website: The Surprising Link Between CRO and SEO

Conversion Marketing Strategy
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June 27, 2024
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Two Guys on Your Website: The Different Conversion Optimization Techniques You Should Consider

Conversion Optimization
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June 25, 2024
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Apply AB Testing Tactics to Before and After Testing

CRO Tests | Multivariate | AB Testing
Read more
May 29, 2024
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