cascade content

How to get Awesome Content that Boosts Conversions

Solving the "Subject Matter Expert Problem" Getting right traffic to the right page is critical if you want high conversion rates. The right content is the way to get the right traffic to your pages. But, content is a pain in the nether regions to create and get approved, is it not? "Our subject matter...

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Cascading Content is Content Marketing Made Easier

Your presentation will set off a cascade of content. It was a few paragraphs from my book in a Chapter entitled “How Content Fuels Conversion.” It started off pretty well, but it ended in a lie. Amid my discussions of video and images; of draftsmen and imagemakers and storytellers appeared a few lines. They’re there…

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