Conversion Sciences Blog

The Conversion Scientist


Nine Articles that your visitors will reward you for reading.

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My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.

Brian Massey, Conversion Scientist

Brian Massey

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Nine articles that will make you more money on the web.

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Conversion Optimization Blog:

Ecommerce: Applying Conversion Science Q&A
Is converison optimization a real science Brian Massey on ecommerce.

Here are several questions about applying conversion science to ecommerce sites. These questions came from the sponsors of the GP Ecommerce Summit in Bucharest, Romania. Can we consider Conversion Rate Optimization a real science? What defines a scienc …

A/B Testing Fundamentals Infographic
Six tips for optimizing your website using AB Testing

Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others  say works. Have a process that allows you …

How Faces Influence Video Marketing

When you put people in your video marketing, something unexpected happens. More videos in the series How Faces Influence Video Marketing Video and the Subject Matter Expert Problem Business Video Intros Chase Viewers Away in the First Seconds Video Hos …

What is a Conversion Scientist? (Video)

Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good? “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech R …

It’s Too Late to Optimize
It's too late to optimize lyrics.

For those of you who optimize, and benefitted from a more efficient online store or higher lead conversion rate this holiday season, we straighten our lab coats and salute. You should enjoy one of our more cheerful holiday treats. For those that aren’t …

Developing a Maximum Viable Non-Product (MVNP)
Conversion Optimization Tools Make You Leaner than Lean

When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript. …

Metrics for Great SEO Content
Fish Title Card

What are the characteristics of a high-performing organic web page? How would you measure it? What are the things that get it shared? In his Ungagged Conference presentation “Increasing Your Content IQ” Jordan Koene gives us three strategies for SEO Co …