The Conversion Scientist
Nine Articles that your visitors will reward you for reading.
We spend our days making websites sell and our nights writing about it here.
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We’ve hand-chosen nine articles that we believe build a fundamental basis for successful, high-converting online businesses. They are yours for free.
If you read them all and claim your Ph.D. badge, we have a very valuable gift for you.
“I did not realize how much value and potential my site had.”
Becky Sparks Parker, Denhaus
My clients are focused on optimizing their website through science. I write about everything we learn here on this blog. Start our short course if you’re just getting started.
Brian Massey, Conversion Scientist
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Our beginner level program consists of nine carefully selected articles on Conversion Optimization. We know you’re busy, so read them at your own pace.
- Understanding Personas
- Avoid Email Superstitions
- Write Persuasive Copy
- Basic Marketing Math Made
- Landing Pages
And, yes, there is much more.
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May induce increased pay, faster promotions, and higher revenues. Consult with your accountant about where to put the extra revenue.
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Nine articles that will make you more money on the web.
Conversion Optimization Blog:
January 8, 2016
Video is powerful. It can work for our business or against it. Understanding how the brain processes video will tell you why. …
January 8, 2016
Video is powerful. It can work for our business or against it. Here’s why. More videos in the series How Faces Influence Video Marketing Video and the Subject Matter Expert Problem Business Video Intros Chase Viewers Away in the First Seconds Video Hos …
January 8, 2016
Business videos engage because they move. However, motion at the wrong time can reduce the success of your video pages. …
January 8, 2016
Using Animation in Video Marketing to Generate Leads and Sales More videos in the series How Faces Influence Video Marketing Video and the Subject Matter Expert Problem Business Video Intros Chase Viewers Away in the First Seconds Video Hosting: Why Yo …
January 7, 2016
When you put people in your video marketing, something unexpected happens. More videos in the series How Faces Influence Video Marketing Video and the Subject Matter Expert Problem Business Video Intros Chase Viewers Away in the First Seconds Video Hos …
January 6, 2016
Think about making business video for your internal teams, so that one video can turn into a whole bunch of other kinds of content. …
January 5, 2016
Headlines and calls to action are important to business video, but there is one mistake that cannot be overcome. …
January 4, 2016
Video hosting is a critical decision. More videos in the series How Faces Influence Video Marketing Video and the Subject Matter Expert Problem Business Video Intros Chase Viewers Away in the First Seconds Video Hosting: Why YouTube is the Wrong Choice …
January 2, 2016
A conversion is symbolized by a blue line that separates your visitors from their. This video shows how Conversion optimization works. …
December 26, 2015
Editor’s Note: For our new year, we thought we would look back, way back to November 29, 2009. Did I ever really look that good? “Conversion is a science and an art. If you get the science right, you get to have fun with the art.” Jonas Lamis at Tech R …
December 11, 2015
Here are six persuasion tactics you should work into your landing pages and website to increase conversions. …
November 13, 2015
When it comes to validating ideas, conversion optimization tools make you leaner than Lean. You’re ultra-lean. You’re 45-days-in-a-lifeboat lean. You’re hide-behind-a-flagpole lean. Instead of building an MVP, we prefer to build an MVNP: the Maximum Viable Non-Product. Podcast and Transcript. …
November 11, 2015
Do you know how copyright works? Are you sure you understand “fair use” of content? Are you vulnerable to having your trademarks stolen from you? These are some of the questions Ruth Carter addressed in her Ungagged conference presentation “Social Media Horror Stories.” Here are my instagraph notes. …