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Conversion Optimization Blog:

Multivariate Testing for High-traffic Websites

Multivariate Testing: Promise and Pitfalls for High-Traffic Websites

Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.

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