Apply Constant Downward Pressure on your Acquisition Costs

There is Constant Upward Pressure on your Acquisition Costs

Traffic is becoming more expensive, ad-driven and organic.

So many of our traditional sources of traffic are getting more expensive.

This means that there is a constant upward pressure on the cost of acquiring customers.

• More competition in Search Results
• Higher CPC ad costs
• More advertisers spilling into social media
• AI nibbling on our organic search

Apply Constant Downward Pressure on your Acquisition Costs

We see conversion optimization as a constant downward pressure on your acquisition costs.

The higher your conversion rates and average order value, the less you are paying for customers even if your ad costs are climbing.

Strategies for driving acquisition costs down include:

• Decreasing abandonment
• Expressing your brand’s value and voice
• Improving findability
• Exposing your product’s unique value
• Unbeatable offers
• Building your lists

Find out how to do it

We offer a free 30-minute consultation in which we’ll help you understand how to apply this downward pressure on your marketing and advertising costs.