AB Testing

We call AB Testing the “Supreme Court of Data.” AB Testing allows us determine if a change to a website will increase revenue with a high level of certainty. However, AB testing requires a strong level of discipline. If you test the wrong things or if you muddy your data, you can make the wrong decisions about what your visitors really want.

Once you understand how to use these disciplines, you reap the long-term benefits of more subscribers, more leads and more customers. This is usually done in small steps of 10% or 15%. Over time, you will significantly increase the performance of your site, decrease your acquisition cost, and have more resources to put into advertising and marketing.

This is how businesses beat the big guys.

These articles will guide you to AB testing with confidence. We address everything from what to test to how to test it.

Multivariate Testing for High-traffic Websites

Multivariate Testing: Promises and Pitfalls for High-Traffic Websites

Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some ideas for the future.

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Infogrphic: AB testing research delivers conversion evidence.

AB Testing Research: Do Your Conversion Homework

IF we had to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: We are very good at picking what to test. This isn’t because the team is made up of geniuses (except you Brian, we all know you’re a genius). It’s because we have a consistent methodology for…

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8 Ecommerce Testing Examples You Should Have Tried Already

Preston Pilgrim presents 8 successful ecommerce testing examples, highlighting some fairly easy-to-implement wins. This is the type of stuff that you should probably have tested already on your site. If you havent’ tried these, there’s no time like the present. Ecommerce and conversion CRO are the ultimate match: Lots of moving parts. High traffic volume. When…

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The Ultimate AB Testing Framework

The Proven AB Testing Framework Used By CRO Professionals

There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive…

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6 Highly Productive Ways To AB Test Content Marketing

Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more…

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10 Value Proposition Upgrades That Increased Conversions By At Least 100%

10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components…

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AB Testing Statistics

A/B Testing Statistics: An Intuitive Guide For Non-Mathematicians

Here’s the deal. You simply cannot A/B test effectively without a sound understanding of A/B testing statistics. And while there has been a lot of exceptional content written on AB testing statistics, I’ve found that most of these articles are either overly simplistic or they get very complex without anchoring each concept to a bigger picture. Today, I’m…

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what-is-ab-testing

A/B Test Intro: What Is An A/B Test?

Sign Up For Our Free CRO Course AB testing, also referred to as “split” or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve the page’s conversion rate. As the web has become increasingly competitive and traffic has become increasingly expensive, the rate…

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Don't let correlations steamroll causation.

Correlation, Causation, and Their Impact on AB Testing

Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana. This powerful Category 3 hurricane took 112 lives,…

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