Copyright 2014 Miru - Your Webinar Broadcaster

Conversion Sciences Presents...
UX vs. CRO

Which packs a bigger punch in
growing your business?

It's The Digital Fight Of The Century! 

When it comes to building your business, does UX have a true advantage over CRO? Does CRO still reign supreme in the Digital Marketing arena?  Who will come out on top? Tweet @bmassey using #UXvsCRO, and ask a question during the webinar for a chance to win a free website evaluation.

You'll Learn

  • Do you have to choose one or the other between UX and CRO?
     
  • When should you focus on UX, and when should you focus on CRO?
     
  • How does CRO inform UX?
     
  • What do you do when tests recommend bad UX?
     
  • What are the similarities and differences of the two processes?

 

Defining CRO: creating an experience for a website, or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

Defining UX: Every interaction designed between your customer and your service online to add revenue, shortened sales cycle, improve customer relations, or retain customers.

UX vs. CRO

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Enjoy the webinar!

Meet The Opponents and Moderator

Defending UX:  Sarah Jabeen specializes in human centric design for business growth strategy, UX strategy to enhance customer service, brand creation,  and marketing.

Defending CRO: Brian, the "Conversion Scientist"  helps dozens of businesses transform their sites through visitor profiling, purposeful content, analytics and testing.

Trina Bolfing, "The Content Scientist"  specializes project management and design. She takes content hypotheses and turns them into exceptional results. 

(C) 2015-2016 Conversion Sciences

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