Who Should Read This
This report is a report card the adoption of key B2B conversion optimization tools for the inventory management and asset management marketplace. It is meant for managers of B2B websites that sell considered purchases to other businesses.
- Retailers of catalog business software and hardware.
- Any business using the web to support considered business purchases.
- Asset Management Software Manufacturers
- Inventory Management Software Manufacturers
- Retailers of scanners, printers and other support products.
This sample data specifically includes businesses who are competing for visitors through search ads using keywords that include “inventory software”, “asset tracking software”, “bar code” or “barcode”, “inventory management software”, “asset management software”, “asset tracking”, and “inventory control”.
However, we believe that the lessons learned here can be applied to any business selling:
- Complex solutions
- Long sales-cycle products and services
- Physical products and supplies
Table of Contents
- Why Focus on Website Optimization?
- The Numbers
- The Cost of Search Ads
- Case Study
- Free Consultation