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In 2014, we declared Austin, Texas the Conversion Optimization Capital of the World. We will be updating our yearly list of Austin’s greatest conversion minds on CRO Day, April 9. Subscribe and see if you agree. If Austin is the conversion capital of the world, it was a supernova of conversion optimization brilliance this past […]
We were surprised at what these six metrics told us about the effective content marketing. What we learned probably applies to you.
It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and ground breaking volumes, such as Call to Action and AB Testing. These books […]
Guest Post By Russel Cooke Facebook has a new advertising network that has some people worried about their personal data online. The new network, Atlas, uses data it collects from users on Facebook to serve ads on other websites based on what Facebook knows about its users. Facebook already uses personal data to serve up […]
High shopping cart abandonment rates are frustrating. So, we rounded up 10 eCommerce checkout usability techniques to charm your visitors into shopping on your site again and again! There are many good reasons for shopping online rather than in person. But, even for those who regularly navigate the pitfalls of the Internet rather than the […]
“Risk reversal” turns “risky” into “safe.” Find out how on ecommerce site is using risk reversal strategies to increase conversions and sales.
Well-heeled travelers will enjoy a private guided tour of the world’s various wine-making regions. Colin Simpson of Into the Vineyard arranges these advantures for them. Into the Vineyard tours are tailored and personalized to the individual, setting themself apart from other packaged, run-of-the-mill wine vacations. Colin came to us with a landing page built on […]
There are few challenges more daunting than mailing to a purchased email list. In fact, I usually recommend against it. Nonetheless, it is often the only way to access a specialized audience, and list purveyors continue to lie about the value of their list. If you are creating landing page for an offer to a […]
Marketing Batteries: These are powerful online devices that can actually store attention. Marketing batteries get charged up on the attention that you pay for by running ads, by investing in SEO, by doing press releases, by blogging, by creating webinars. All you have to do is tap into them after they are charged. Customer Batteries […]
We test just about everything we can here at Conversion Sciences. We are always surprised by what new technologies teach us about people, even if the technologies aren’t widely available. We’ve been fortunate to participate in a trial of the new oPhone, a device manufactured by Vapor Communications. The oPhone transmits scent across the Web, […]
