Landing pages can make or break your ad campaigns. Don’t guesstimate. In this session, Brian Massey will teach you how to collect behavioral data in an easy, cheap, and fast way. He’ll take you through the exact process of designing a PPC landing page and demonstrate real-life examples of ads that convert massively and deliver a fast and robust ROI. Together with Massey, you will cover the fundamental digital marketing for business owners. He’ll prove that anybody is, in fact, a behavioral scientist, including you. An ad landing page has two main goals, and you will understand exactly how to crush them both. Massey will dive into the data behind a top-performing landing page and the way it changes the design flow.
Part of Ad World 2020 November 2-4. See the full agenda.