Landing pages can make-or-break your PPC ad campaigns. PPC has “landing pages,” SEO has “optimized pages,” right? Not so fast – when it comes to conversion optimization for the long run, you can’t always treat landing pages and optimized pages as two separate things. Landing pages need to be optimized for conversions, and optimized pages need to work as high-converting landing pages. By looking at what makes a good optimized page and what makes a good landing page, you will learn what is needed to build one highly-converting page for both purposes.
Each year consultants, marketers, and businesses of every size attend our conference to learn the latest strategies, insights, and news about SEO, PPC, social media, content marketing, paid social, local search, Google Analytics, Amazon marketing, video, and more.
Our multi-track, educational sessions and workshops will provide the information attendees need to revamp and improve their online marketing strategies. Attendees will have multiple opportunities to interact with our expert-level speakers, get answers to their questions, and to network with fellow attendees, where they gain additional insights. Other bonuses include Pubcon Labs and nightly events.