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Digital Summit Atlanta – Masterclass

May 20 @ 10:00 am - 4:00 pm CDT

- $995

CRO for Content Marketers - Atlanta

CRO for Content Marketers

  • The magical equation you’ve been optimizing for, but didn’t know it.
  • The metrics content marketers should pay attention to.
  • Calculate the value of a reader, prospect and customer.
  • Build high-converting content pages.
  • How to get bigger content budgets from higher conversion rates.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • How to use heatmaps to improve page layouts.
  • Using analytics to grade your content and traffic.
  • Why Bounce Rate is a poor indicator of content effectiveness.
  • The sources of data you can tap for amazing insights.
  • Keeping designers and copywriters honest.
  • How to outgrow competitors with more resources.
  • Dealing with executive interference.
  • How to evaluate for crazy ideas that “just might work.”
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • Managing content for a website redesign.
  • How to develop ads that deliver qualified readers.
**PLEASE NOTE: The Masterclass is included with Platinum Passes,  but an upgrade is required for Conference, Plus, & Premium Pass holders.

Details

Date:
May 20
Time:
10:00 am - 4:00 pm
Cost:
$995
Event Category:
Website:
https://atlanta.digitalsummit.com/

Organizer

Digital Summit
Email:
registration@digitalsummit.com
Website:
https://digitalsummit.com/

Venue

Cobb Energy Performing Arts Center
2800 Cobb Galleria Parkway
Atlanta, GA 30339 United States
+ Google Map

Details

Date:
May 20
Time:
10:00 am - 4:00 pm
Cost:
$995
Event Category:
Website:
https://atlanta.digitalsummit.com/

Organizer

Digital Summit
Email:
registration@digitalsummit.com
Website:
https://digitalsummit.com/

Venue

Cobb Energy Performing Arts Center
2800 Cobb Galleria Parkway
Atlanta, GA 30339 United States
+ Google Map