The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of online campaigns has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling?

The days of “Launch and See” marketing are behind us. Marketers, designers and CMOs aren’t waiting for the results of campaigns. They are building conversion optimization into their design process.

During this Masterclass, you’ll learn a proven, repeatable process to build high-performing digital campaigns, from ad click to purchase, resulting from thousands of tests on the websites of companies of all types and sizes. The “Injecting Data into the Design” process gives you a full day to rework one of your digital campaigns to increase conversion rates.

At the end of this masterclass, you’ll be able to::

• Assemble your complete marketing laboratory
• Understand behavioral data
• Understand the math of acquisition and the true value of a contact, prospect and customer
• Getting support for your creative ideas and larger campaign budgets, supported by data
• Get a professional critique of your campaign
• Complete one behavioral test on your campaign
• Have a blueprint for high-converting landing pages
• Develop ad campaigns and creative that really deliver